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Hello! I am Ankita

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A UX researcher, passionate about 
Humanizing Technology
With 2+ years of expertise, I have previously worked with products across social media, e-commerce, health tech & gaming. 
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Work
Selected work
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Increasing site traffic on 4 leading Insurance websites
Understanding user behavior for bike insurance purchase in India, to reduce website drop-offs from 4 leading Indian brands: HDFC, Acko, Bajaj, ICICI
Cognitive walkthrough
Journey mapping

Bridging information gap with construction workers

Exploring information dissemination methods to raise construction workers' awareness of government policies.
Field research
Observations
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Changing the mental model of Apple watch users
Modifying goal setting on fitness wearables, to prevent users from cheating on them to complete their goals
User interviews
Empathy mapping
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SBI ATM screen interface re-design
Re-designing SBI ATM screen interface in India to prioritize privacy and improve user friendliness
UX Design
Heuristic evaluation

What it's like to work with me

See what my colleagues, managers & classmates have to tell about me
Ankita is a bright, dedicated and passionate researcher. In my work with her, I found her being super engaged and immersed in the brief, able to think on her feet delivering one of our most memorable projects! Her collaborative and creative spirit makes it a great experience to work with her!
Leena Jain
Principal design researcher, 
Peepal Design
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Great team member, works really hard and takes up initiatives and delivers exceptional work!
HCI/d classmate
Anonymous testimonial, 
Indiana University
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As a researcher, Ankita exhibited exceptional sharpness and a deep understanding of synthesis techniques. Her skill in knowing when to listen and when to ask critical questions was impressive. Ankita consistently went out of her way to learn and deepen her expertise, demonstrating a remarkable work ethic and dedication. Her proactive approach and willingness to tackle challenges head-on contributed significantly to her success during her tenure. As her manager, I found her to be an invaluable asset to our team and wholeheartedly recommend her for her exceptional skills and commitment to learning.
Arul Ganesh KS
UX Research manager, 
Peepal Design
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I had the opportunity to hire Ankita through campus placement for a Quality Assurance role at WNS. She was assigned to a new transition project for an Insurance Specialty business that required a deep understanding of domain expertise and the client’s operations. Despite having no prior experience in this area, her curiosity and proactive approach drove her to spend significant time with stakeholders to grasp the intricacies of the Insurance domain.
 
Ankita quickly proved her capabilities, hitting the ground running within her first month. She adeptly coordinated with both internal and external stakeholders, creating documents and guidelines that were instrumental in ensuring a smooth transition. One of her standout strengths was her ability to remain calm and composed during a chaotic transition period, all while ensuring that critical deliverables were met.
 
In a short span, Ankita became a valued member of the Quality Assurance team, someone we could rely on to tackle challenges and consistently deliver high-quality outcomes.
General manager, 
WNS Global Services
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Let's work together :)

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